Live with Raw Confidence

A lifetime of well-worn denim.
Blackthorn Denim Craftsman Carpenter Jacket by John Gallagher Blackthorn Denim Craftsman Carpenter Jacket by John Gallagher

Fit First

We are the only denim brand led by the world's top male fit consultant John Gallagher. We craft intrinsically well-fitting premium denim and clothing, worn by men who live with raw confidence.
Blackthorn Denim Chieftain Straight and Black Hudson Work Shirt by John Gallagher Blackthorn Denim Chieftain Straight and Black Hudson Work Shirt by John Gallagher

Fit Protocol

Every garment is designed using John's knowledge of intrinsic fit – perfected over 25 years of working with the world’s top brands and designers to bring you denim that fits right and feels right.

Anything Worth Doing Takes Time

LIVE WITH RAW CONFIDENCE

We believe raw confidence comes from within – from working hard at our craft – to weathering the storms and emerging stronger for it. We blaze our own path. We see beauty in details and value an enduring garment that intrinsically fits.

Blackthorn Denim Chieftain Straight and Light Blue Hudson Work Shirt by John Gallagher
Expect your jeans to last
Longevity

Instead of having countless jeans you don’t wear, Blackthorn Denim is the first pair you’ll grab every morning. Our relentless drive for intrinsically well-fitting denim means fewer jeans and less waste. We don’t believe in fast fashion. It takes nearly two hours to weave enough fabric for one pair of jeans on vintage Draper X3 looms.

Because we believe anything worth doing takes time.